01
Project Phase: Beginning
Discovery
We discuss your business, audience, goals, challenges, preferred style, timeline, and success criteria.
- Expected output
- Project brief and initial requirements
- Estimated phase
- 5–10% of the project
How Projects Move Forward
My Creative Process
A clear and organized process helps every project move smoothly from the first idea to the final result.
02
Project Phase: Foundation
Research
I study your competitors, audience behavior, visual references, content needs, and relevant industry patterns.
- Expected output
- Research summary and creative direction
- Estimated phase
- 10–15% of the project
03
Project Phase: Strategy
Planning
The project is organized into deliverables, content structure, milestones, responsibilities, and review points.
- Expected output
- Project roadmap, sitemap, or content plan
- Estimated phase
- 10–15% of the project
04
Project Phase: Creation
Design
I create wireframes, visual concepts, layouts, brand elements, and polished mockups based on the approved direction.
- Expected output
- Design concepts and high-fidelity layouts
- Estimated phase
- 20–35% of the project
05
Project Phase: Production
Development
Approved designs are turned into responsive pages, editable content, working interactions, or production-ready assets.
- Expected output
- Functional build or completed deliverables
- Estimated phase
- 25–40% of the project
06
Project Phase: Refinement
Review
We review the work together, gather focused feedback, test functionality, and complete the agreed revision rounds.
- Expected output
- Approved, tested, and refined project
- Estimated phase
- 10–15% of the project
07
Project Phase: Delivery
Launch
The finished project is published, transferred, scheduled, exported, or delivered with the necessary files and guidance.
- Expected output
- Live project or final asset package
- Estimated phase
- 5–10% of the project
08
Project Phase: Aftercare
Ongoing Support
Optional maintenance, updates, performance checks, content assistance, and future creative support keep the project effective.
- Expected output
- Maintenance plan or continued support
- Estimated phase
- Ongoing as needed
Next Step